Hulu Grows Audience to 28 Million Customers!
Hulu has grown to 28 million customers!
It’s official, Hulu has now grown to over 28 million customers in the U.S. Announced yesterday at their annual presentation at NewFronts, Hulu announced that they have 28 million customers with 26.8 million being that of monthly paid customers and 1.3 million promotional customers. The streaming service has also displayed its new selection of shows and original programming, along with their new “binge advertising experience” which is specifically designed to lessen the advertising on the site, thereby making for a more personal experience.
Hulu has been growing at a steady pace for the last five years, stating that last year, customer percentage was at about 20 million users. This also comes with the announcement that Hulu plans to expand their partnership with Marvel, adding two new series (Marvel’s Ghost Rider, which follows the antihero on his journey as he battles a demon he is bound to. As well as Helstrom, which follows a brother and sister who track down the worst of humanity) by 2020.
Binge ads, is being designed to focus on audience targeting within the streaming service, which is supposed to make the viewing more enjoyable for both viewers and advertisers alike. This is due to, Binge ads learning about the preferences that the binge viewers have, allowing for the ads to be more targeted to the. Hulu also announced a new partnership with Vox Media Studio which will include multiple new shows over the course of multiple years. This is only one of multiple partnerships that were announced by Hulu which is moving toward a more dynamic content selection.
With the introduction of Disney+ (who owns approximately 60% of Hulu) into the streaming game, and speculation that Disney may create a bundle subscription between Hulu, ESPN+, and Disney+. It is good to see that Hulu is not relying solely on a bundle subscription. Moreover, with Hulu introducing the new binge advertising experience, is gives them a head start against Netflix, which is toying with the idea of adding ads to their subscription service in the future. Thus, giving Hulu the time needed, to refine their ads portion of the streaming service. This will in turn allow Hulu to create a better balance between ads and quality content on their streaming service.